Monday, February 9, 2009

'Too Smooth For Safety' - Planning For Philly Beer Week

I've got a meeting to do tomorrow before i officially unleash the New Holland schedule for PBW 2009. I mean, i'm pretty sure it's nothing you can't find on the information interstates or anything, but as far as them all lined up in one spot without Beer Week webpage stroke this'd be another place to check in on it.

I'll tell you a bit about one event right now though, One From The Vault - The New Holland Library Dinner with Teresa's Next Door. Set for March 8th (tickets on sale at TND right now), we'll be going through highlights from 12 years of brewing in Holland, MI. Between the beer and the menu this gonna be a great alternative for the also food centric Brewer's Plate which i was lucky enough to enjoy last year.

Almost one week ago exactly i sat down with the tasting and planning division of Teresa's. The palettes and minds behind the great food at Wayne's premier beer bar huddled up on a snowy afternoon to work through beers big, bold, and old. I won't go into beers or vintages to keep things under wraps for the month, but this is an event you're not likely to see around these parts for a long time.

It is cool to plan an event like this that is very flavor specific, because we talked a good bit about what we're trying to provide for the people who come. What an interesting presentation will be, what different orders of beers will be most exciting or impactful. These are minds that taste through hundreds of beers and wines and cook food over and over and over again. I'd give up the day's pay simply for the osmosis.

Hand labeled bottles and several versions of the New Holland logo and label art were passed around the table with present versions matched against their cellared counterparts. The discussion took us from aging methods and recipe changes to flavor evolutions and before i knew it we had a table full of empty bottles and a bunch of notes jotted down.

Like a lot of the other madness during Philly Beer Week, the goal is to provide something unique and exciting that you can't do everyday. Keep an eye out for my full schedule posted tomorrow or Weds. I haven't had too much time to scope out the entire PBW schedule, but i am already plotting adventures for my few nights off. We're less than a month away from Round Two of Philly Beer Week and everyone i talk to is hard at work and busy as they can be getting ready. It's gonna be a blast.

Mike Ellis (Teresa's Co-Owner), Eladio (Chef), & Mario (Sous Chef)

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